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It is rare that I approach a newsletter from an advertising point of view, I tend to look at it as a way for me to send things that I learn to my dealers. This one feels different, we are The post Digital Updates appeared first on Paramo Group.
Website feature: Inventory rules In the auto special rules, you can now choose a range for their days in stock. You would simply use the “between” for that option (see attached image) Website features: Deeper analytics integration You can now The post Dealer Lab – AMMP New Features appeared first on Paramo Group.
This is just a reminder that Craigslist is now cracking own on keyword spamming in ads. In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As The post CraigsList Changes appeared first on Paramo Group.
A lot of dealerships I work with are reluctant to spend their ad budget on service department related keywords for various reasons. Competing with national service brands such as Jiffy Lube or Pep Boys for high CPC service keywords such as ‘oil change’ and ‘engine repairs’ can seem daunting. Also, why spend money on the […]
In our current digital age there is no shortage of ways for prospective car buyers to connect with businesses. Consumers can fill out an online form or communicate with your site’s chat function. These forms of communication provide great value to a business; however, the tried and true act of picking up a phone is […]